Client: Refished Fair Fashion

Project: Image Film

Production: Cornel Hillmann

 

Problem:

Refished Fair Fashion is a European fashion brand producing bags and accessories from “upcycled” materials in Asia. To communicate the brand’s spirit and philosophy of transparency and fair trade, it became necessary to produce a video to introduce and present the production site in Phnom Penh in an upbeat and engaging way.

 

Solution:

A concept was developed to present the site in two segments. First, a general introduction of Phnom Penh by DJ Prof. Kinski. Second, a close-up look at the production site, its people and the individual products that were made at the workshop site. The two videos were successfully launched at the business start-up phase on social media.