Client: Roamswa Creative Agency

Project: Imagefilm Animation

Character Design,
Animation & Motion Graphics:
Cornel Hillmann

Problem:

Roamswa, a SE Asian advertising agency under American management, wanted to attract attention with a fun-oriented TV commercial that included a short animation of custom-design cartoon characters. The idea was to introduce brand and services in an unusual and surprising way.

Solution:

Four cartoon characters, a pig, a goat, a monkey and a rabbit, were sketched out, designed and prepared for the animation process. A storyboard was developed and the final character animation was delivered in cut-out style synched to the approved audio tracks. The final TVC was broadcasted on national TV and on the agency's webpage.